Resume

Samara Andrade

Brand Strategist & Senior Designer
Brazil (open to global connections)
LinkedIn: https://www.linkedin.com/in/samaraandrades/
E-mail: samara.andrade@gmail.com
Portfolio: https://samaraandrade.com.br/portfolio/

Summary

I am a Marketing Strategist and Designer with over 15 years of experience. My background combines visual expertise with strong strategic thinking, allowing me to deliver creative assets and campaigns that align with business objectives and engage diverse audiences.Throughout my career, both as a freelance brand consultant and as a Marketing Manager, I have led end-to-end brand reputation projects, from concept to execution. This includes social media campaigns, content planning, branding strategies, supplier coordination, and performance tracking.

Skills

Brand Strategy & Visual Identity
Social Media Management
Event Planning & Activation
Content Creation (Design + Copy)
Stakeholder Communication
Influencer Marketing
B2B & Healthcare Marketing

Experience

Clínicas Clivale – Healthcare marketing management | 2019-2022
Clinicas Clivale is a health complex with over 80 years of history. It is regionally known as the first polyclinic in the state and performs approximately 30.000 clinical appointments per month.

| Managed all branding and marketing activities for a clinic group with 30,000+ monthly appointments.
| Led creative briefing and approval processes with external agencies.
| Oversaw media buying and monitored ad placement across outdoor, radio, TV, and digital.
| Planned and executed corporate events and activations across 5 branches.
| Directed social media strategy, content planning, and influencer partnerships.
| Coordinated signage, visual identity rollouts, and employee marketing materials.
| Supported PR efforts by connecting medical specialists with press outlets.

Inovamidia Comunicação Account Manager | Social Media Specialist|
| Account Manager & Social Media Specialist | 2017–2018
| Managed digital marketing contracts and client relationships.
| Created content strategies aligned with audience needs and brand goals.
| Monitored KPIs and adapted content plans based on performance reports.
| Managing community interactions on social channels of clients.

Rede Bahia – Designer for Summer Music Festival | 2018
| Developed graphic materials and event signage.
| Coordinated digital campaign assets in collaboration with partner agencies.

Zum Brazil Eventos – Marketing Assistant | 2016
 
| Produced content for social media and internal communications.
| Created presentations for pitches and events.
| Designed email campaigns and brand materials.- Designer for Summer Music Festival | 2018

CQCS – Insurance Media Group – Communications Specialist | 2014–2016
| Produced audiovisual and editorial content for major insurance clients.
| Managed social media and video performance metrics.
| Coordinated national event coverage, from photography to reporting.
| Served top clients including Bradesco Seguros, Allianz, Liberty, Porto Seguro, and Zurich.
Graphic Designer (E-commerce & Lookbooks) | 2013
| Edited product images and created layouts for marketing campaigns and catalogs.
| Support the marketing campaigns with the creation of graphic pieces and sales campaigns
 
UESB
Responsible for the layout of courses in the UESB Virtual Learning Environment on the moodle platform. Using UI Design concepts, I distributed the course information seeking better usability and ease of absorption of the content by the students. The interfaces created were used for four cycles of four months each.
Universidade Federal da Bahia Motion Graphic Designer | Tv Ufba
Responsible: Create arts, graphics motions, openings, animations, infographics, credits, and other demands of the sector. 
Instituto Recriando Designer
Responsible for the arts of the campaigns carried out in addition to support in related demands.
 
 
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